Dig Deep

Hester/Typographic Installation/Dig Deep

Hester/Typographic Installation/Dig Deep

Hester/Typographic Installation/Dig Deep

Hester/Typographic Installation/Dig Deep

Hester/Typographic Installation/Dig Deep

Hester/Typographic Installation/Dig Deep

Dig Deep is an example of my work that evokes the qualities of a stranger, but a “strangely familiar,” and approachable one. Installed on the exterior wall of the Pollak Building, one of Virginia Commonwealth University’s design facilities, this 16 foot by 4 foot typographic installation is made of treated plywood, white paint, galvanized nails, clear plastic straws, and pink and white outdoor sequins. Each nail on the one inch grid contains at least one sequin and a clear plastic buffer between it and the board. The nails that comprise the message feature two sequins, a white sequin facing the viewer and a pink sequin facing the board. Reflected light makes the words visible. By nature of its scale and use of flashy sequins, one could assume it has a loud and overbearing personality. However, these less-than-desirable semantic qualities are softened through the unconventional use of reflected light.

Individuals interact with the piece by viewing it from afar and coming in close to analyze the detail. On days without wind, people often blow on the surface or fan the piece with their arms, causing the discs to flutter and form a living surface. On windy days, it is not uncommon to see people pause and observe the piece for a few seconds in their rush to get to and from classes. Traits and secrets are revealed through reflective conversations with the piece.

About Cassie Hester

///BFA Graphic Design, University of Georgia ///MFA Design, Virginia Commonwealth University ///Assistant Professor of Graphic Design at Mississippi State University ///experimentaltypography.com ///cassiehester.com instagram: @experimentaltypography

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