Tab Installation

Hester/Experimental Typography Installation/Tab Wall

Hester/Experimental Typography Installation/Tab Wall

Hester/Experimental Typography Installation/Tab Wall

Hester/Experimental Typography Installation/Tab Wall

Hester/Experimental Typography Installation/Tab Wall

Hester/Experimental Typography Installation/Tab Wall

In this project, I explored the affordances of tearing and folding by the use of paper tabs. I laser cut black paper and layered it over neon papers which were then tacked on a hallway bulletin board. Tabs are a familiar convention in print design, often accompany posters as a row at the bottom where passersby can tear off a tab containing information relevant to the posting. Relying on the familiarity of the form, I did not supply instructions or any indication of the intended interaction. Within a few hours of its in-stallation, people began interacting with the piece. As students emerged from their classes they began folding—not tearing—the tabs to reveal the bright red base paper and in doing so created words and images. They reacted to the contributions of their predecessors, lifting tabs to transform words into new words, letterforms into images, and so on. As the installation became crowded with imagery, interaction slowed drastically and eventually stopped as the piece ultimately hit its capacity.

About Cassie Hester

///BFA Graphic Design, University of Georgia ///MFA Design, Virginia Commonwealth University ///Assistant Professor of Graphic Design at Mississippi State University ///experimentaltypography.com ///cassiehester.com instagram: @experimentaltypography

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